PepperBlaster II Video

PepperBlaster II is a game-changing innovator in the crowded field of pepper self-defense products. The brand needed to be presented to a very broad audience as approachable, relevant and smart.

iostudio developed a distinctive look and feel, combining infographics with live-action silhouettes. This approach tells the story well, in both their new website and the accompanying videos we created.

This video was a real landmark for iostudio. Sure, we shoot live-action footage all the time. Green screen is something we’re quite familiar with. And we do plenty of motion graphics work.

But at last, here was a concept that allowed us to combine all of these things. When we couldn’t find an existing music track that felt right, we even created that in-house. The result is much greater than the sum of the parts.

When PepperBlaster's Swiss creators screened this video, their immediate reaction was to set the wheels in motion for a French-language version. We love that.