Barrett Print

The newest line of Barrett rifles introduces more power, more accuracy and more precision. So we knew the print ads for our existing “Elements” campaign had to be just as powerful and just as innovative. The goal of each print was to present each new Barrett rifle system by relating it to the surrounding elements. And to achieve these new elements, we got creative. iostudio photographer Adam Livingston shot from a rolling platform, resulting in striking aerial shots of the firearms. Dry ice, wood, concrete mix, scrap metal, sod and puddles made up three different environments. All scenery was handmade rather than computer-generated, adding a healthy dose of true grit. These photos showcase not only the proven dependability and precision of Barrett firearms, but the power of innovative design.